Editorial policy
What the Journal publishes, how it is funded, and how it handles being wrong.
It is not a lead magnet, a gated download, or advertising for a Guildyard venture.
What we publish
Articles and field notes on venture building, market evidence, operating systems, brand architecture and disciplined business decision-making. Essays argue a position at length; field notes report a single observation and stay short.
Who it is for
Independent operators, founders, small-business builders, and product and operations leaders. Anyone evaluating or building a practical venture.
Evidence and sources
Claims that rest on outside work cite it and link to it. Where a claim rests on our own experience, it says so plainly rather than borrowing the authority of research.
Corrections
Errors of fact are corrected in the article itself, with a dated note at the foot describing what changed. Articles are not silently rewritten and are not deleted to hide a mistake.
Independence
No sponsored posts, no paid placements, no affiliate links. Nothing is published in exchange for consideration of any kind.
Conflicts of interest
Where an article touches on work Guildyard has a stake in, the relationship is disclosed in the article, at the top.
Reader contact
Corrections, disagreements and better evidence are welcome and are read. Not every message can be answered.